WallTech

“Azure Marketplace offers more opportunities for both customers and ecosystem partners of Microsoft Intelligent Cloud.”

byRalph Haupter

“Today we launch Azure Marketplace means China Telecom has moved a firm step towards the Internet+ era, a firm step from providing Internet access service to offering Internet plus comprehensive information platform plus cloud application services.”

byZhongyue CHEN, Vice General Manager, China Telecom Group

After the launch event, Ralph also acceptedtwo TV interviews separately with CBN and SHTV Station. Revolving around the questions on “competitive advantages of Azure Marketplace”, ”significant of the cooperation with China Telecom”, and “Microsoft’s vision on cloud market in China in the ‘Internet Plus era’, Ralph further elaborated what Azure Marketplace will bring to China enterprise users.

And at the same time,a group media interview to George and Jing WEI, General Manager, Operation and Management, Emerging Business, China Telecom Corporation Shanghai Branch were conducted with a total of 8 journalists from BJ and SH. And according to George, this cooperation will take full advantages of the optimum resources of both sides, will benefit not Azure and Microsoft itself, but also the entire cloud industry chain in China.

Coverage Highlights & We-Media Citations:

Media clippings boomed within only 12 hours after the launch event. In addition to the initial news report on this big event,a total 5 in-depth we-media articles were gathered in the first time. Most of the coverage was very straightforward and affirmative, and some media opinion highlights include:

“This win-win cooperation not only helps Microsoft perfectly solve the landing problem of Azure Marketplace and broaden its ecology business in China, but also helps China Telecom seize the Internet+ opportunity to build a larger business outside its basic telecommunication service.”

---- Liang LUO,Azure Marketplace Lands in China: Why It Is So Important?

“Microsoft made a wise choice on partner of Azure Markertpalce, Among the three operators; China Telecom has the strongestaspiration of transformation, at the same time, with the fastest speed of moving forward to the cloud. The alliance between the two ‘gaints’ makes the future of Azure Marketplace expected.”

---- Jiashi LI,Why Microsoft Chose China Telecom To Cooperate on Azure Marketplace?

“Actually, Microsoft has accumulated rich experiences in Azure Marketplace operation in overseas market. And the cooperation with China Telecom makes it possible that Azure Marketplace in China will be integrated with both global-synchronous cloud technologies and localized and customized cloud applications at the same time.”

---- Shaosen CHEN,Azure Marketplace Promotes A Well-grown Local Application Market in China

And as of 22:00 of June 16, 12 hours after the launch event conducted, PR has monitoreda total 80+ media clippings on this big news, more in-depth interpretations from the interview media and we-media could be expected in the following weeks, stay tuned!

Top 20 Links

Sina:Microsoft and China Telecom Joint Launch Azure Marketplace in China

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WPDang:Azure Marketplace Promotes A Well-grown Local Application Market in China

HinData:Azure Marketplace Launched in China: Another Milestone of Microsoft Cloud in China

ChinaByte:Microsoft Joins Hands with China Telecom To Launch Azure Marketplace

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D1NET:Cooperating with China Telecom, Microsoft Launches Azure Marketplace in China